The bred heifer business is, without a doubt, a long-term venture. We gain a little more appreciation and respect for this each year – don’t get too high with the highs or too low with the lows. We haven’t followed the “in and out” or “depends on the market” approach.
Our thought has been to focus on three areas in producing bred heifers that become long-term cows in the herd:
Longevity.
Convenience.
Performance.
Longevity
Grass and forage based development, sound feet and legs, “built-in” body condition and maternal desire
Convenience
Quiet and easy to be around, quality teats and udder, sensible size
Performance
Calve, nurse and mother with no drama, grow and gain fast and efficiently, timely re-breeding
We are confident that if our heifers do well in these three areas, they will have the greatest chance to be around in the cowherd for an extended time.
